Not every fella has a computer job, an office job, or even an inside job. Hell, some of us out there don’t see a screen for 10-12 hours a day.
Most brands that cater to “men” aren’t the kind of MEN that make everyone else’s lives possible. Sure they can move numbers around, BS through client meetings, land a sale…. but can they change a tire? Mow the lawn? Change spark plugs? Eyeball a wrench size? Troubleshoot an engine? Grow a garden? Raise livestock? And come home to have a tea party with their girls.
No, a lot of those brands aren’t actually for MEN. They are what society wants us to believe men are.
But there are still a few who get it. Huv’s lives it.
